Beats by Dr. Dre is a line of high-performance headphones and speaker systems designed by Ammunition in partnership with hip-hop artist and producer Dr. Dre and Interscope/Geffen/A&M chairman Jimmy Iovine. Inspired by Dr. Dre’s frustration that “people aren’t hearing my music,” the Beats team set about creating products designed specifically to support high-quality playback of popular rock and hip-hop music, and to be worn as iconic body art. The success of Beats has defined an entirely new category of high-performance audio for young people.

Ammunition teamed with DreamWorks Studios to design the futuristic headset worn by Hugh Jackman in the sci-fi drama Real Steel. Inspired by Beats by Dr. Dre, the product exists in a near-future world where robots replace humans in the boxing ring.